Our Programs: 課程
Advanced Program in Business Management
商業管理高級課程
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The Advanced Program curriculum is designed to fill the gaps in current business education.
Common problems in business education today include: 1. Less student-and society-oriented 2. It is not easy to continue studying after graduation 3. Individualism 4. Lack of focus and perspective Course Design: 1. Classroom Discussion 2. Master Class 3. Innovation and Entrepreneurship Projects 4. Institutional visits 5. Special research projects Classroom discussion scope: 1. Dynamic Strategic Marketing and Marketing Management Analysis 2. Creativity and Innovation 3. Entrepreneurship and Financing 4. Emerging Technology 5. Macroeconomic Analysis 6. Change Management 7. Geopolitics 8. Culture and Management |
學院課程的設計是填補
現今商學教育之不足 現在商學教育普遍出現的問題包括： 1. 較少以學員和社會為本 2. 畢業後便不容易再學習 3. 偏重個人主義 4. 缺乏聚焦和格局思維 課程設計: 1. 課堂研討 2. 大師講堂 3. 創新與創業計劃 4. 機構探訪 5. 專題研究項目 課堂研討範圍： 1. 整體策略分析 2. 創意與創新 3. 融資與創業 4. 新興科技 5. 經濟學 6. 變革管理 7. 地緣政治 8. 文化與管理 |
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書籍 Books:
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左右圈：整體策略分析|
陳志輝、黃天祥、 戴文超、謝冠東 |
內容簡介
「左右圈」是一套以圖像來演示的商業理論，把營商拆解為兩大元素：顧客需要（左圈）與公司核心能力（右圈）；兩者重疊之處，就是生意所在。假如期望顧客光顧，公司就必須捕捉顧客的需要；如此一來，右圈便要追隨左圈，以便互相緊扣。
本書分為十章，深入探討左圈及右圈的不同形態與不同需要、影響左右圈的外圍因素、轉左圈為右圈的方法、如何對應看似無關的左圈等課題，構成完整的理論框架，輔以實際事例，引導讀者掌握策略性營銷，練成更上乘的服務顧客之道。
這套理論不僅適用於商場，還可以應用在個人、家庭、職場、人際關係等領域，對不同讀者皆有參考作用。有了左右圈理論，你將能見人所未見，更能洞悉全局，當機立斷。
「左右圈」是一套以圖像來演示的商業理論，把營商拆解為兩大元素：顧客需要（左圈）與公司核心能力（右圈）；兩者重疊之處，就是生意所在。假如期望顧客光顧，公司就必須捕捉顧客的需要；如此一來，右圈便要追隨左圈，以便互相緊扣。
本書分為十章，深入探討左圈及右圈的不同形態與不同需要、影響左右圈的外圍因素、轉左圈為右圈的方法、如何對應看似無關的左圈等課題，構成完整的理論框架，輔以實際事例，引導讀者掌握策略性營銷，練成更上乘的服務顧客之道。
這套理論不僅適用於商場，還可以應用在個人、家庭、職場、人際關係等領域，對不同讀者皆有參考作用。有了左右圈理論，你將能見人所未見，更能洞悉全局，當機立斷。
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《左右圈：整體策略分析》，獲得2023年第四屆香港出版雙年奬，(Publishing Award) 商業及管理類別之出版獎。
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Customer Needs and Strategic Management -
Left-Right Circles Analysis
By (author):
Left-Right Circles Analysis
By (author):
- Andrew Chi-fai Chan (The Chinese University of Hong Kong, Hong Kong),
- Joseph H L Ko,
- Conrad Wong (Yau Lee Holdings Limited, Hong Kong), and
- Diamond Tai (The Chinese University of Hong Kong, Shenzhen, China)
Description:
Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.
This book develops a "Left-Right Circles" theory where customer needs are depicted as the "Left Circle". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The "Right Circle" in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builds strong base of loyal supporters for the company.
The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.
Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.
This book develops a "Left-Right Circles" theory where customer needs are depicted as the "Left Circle". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The "Right Circle" in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builds strong base of loyal supporters for the company.
The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.